This is a guest post by Heather Weidner.
Thank you so much for letting me stop by and share my thoughts on book marketing. Writers are always looking for ways to promote their books. You need ways to create a buzz about your book. Here’s my list of some ideas.
1. Newsletter Swap
Find another author who has a newsletter and readers similar to yours. You create a newsletter that she sends out, and then you do the same for her. Each group of readers get introduced to a new writer.
2. Guest Blog
Find other authors/book bloggers who will let you do a guest post or an interview on their site.
3. Twitter Party/Chat
Host a Twitter Party or Chat. It’s usually better if you can recruit several authors to help. Talk about your books and writing and have small giveaways. As well as giving away books, you could consider having custom t shirts made as an additional marketing tool to promote your work. Readers may well be willing to head out in public wearing them which can help grow the awareness of your latest titles.
Find an author who will let you take over her Facebook site for a promotion. Promote the event. Then on the day of the takeover, chat with readers and offer small giveaways. Usually, these are done for several hours.
5. Facebook Party
Host a Facebook Party on your author site. Talk about your writing projects, chat with readers, and do some contents/giveaways. It’s usually better to start a new post for each different topic.
6. Facebook Hop
This is a scheduled event (usually over several days). When you organize one, you recruit authors who will participate and give away a prize. The organizer lines up all the participants, provides the promotional information, and the links. Each stop on the hop is linked to the next one. (All links have to work, or the hop stops.) It takes a little bit of time and energy (and patience) to organize one, but it’s a way for all the authors to gain new readers and followers.
Offer street team/early reader group membership to super-fans. You can create a private group on Facebook for notifications. You need to keep your team energized.
8. Your Email List
You own your mailing list. Build your list. Take a clipboard for signups to EVERY event. Add a signup button to your Facebook page for your newsletter.
9. Write Your Next Book
Your back catalog helps sell your current book and vice versa.
Make sure you have an author page on Amazon and BookBub.
11. Look for Book Clubs
Book clubs are the new book tour. Add a link to your web page for readers and book clubs. Let them know you’ll visit or Skype with book clubs.
Heather Weidner’s short stories appear in the Virginia is for Mysteries series and 50 Shades of Cabernet. She is a member of Sisters in Crime – Central Virginia, Guppies, and James River Writers. The Tulip Shirt Murders is her second novel in her Delanie Fitzgerald series.
Originally from Virginia Beach, Heather has been a mystery fan since Scooby Doo and Nancy Drew. She lives in Central Virginia with her husband and a pair of Jack Russell terriers.
Heather earned her BA in English from Virginia Wesleyan College and her MA in American literature from the University of Richmond. Through the years, she has been a technical writer, editor, college professor, software tester, and IT manager. She blogs regularly with the Pens, Paws, and Claws authors.
Synopsis for The Tulip Shirt Murders:
Private investigator Delanie Fitzgerald, and her computer hacker partner, Duncan Reynolds, are back for more sleuthing in The Tulip Shirt Murders. When a local music producer hires the duo to find out who is bootlegging his artists’ CDs, Delanie uncovers more than just copyright thieves. And if chasing bootleggers isn’t bad enough, local strip club owner and resident sleaze, Chaz Smith, pops back into Delanie’s life with more requests. The police have their man in a gruesome murder, but the loud-mouthed strip club owner thinks there is more to the open and shut case. Delanie and Duncan link a series of killings with no common threads. And they must put the rest of the missing pieces together before someone else is murdered.
The Tulip Shirt Murders is a fast-paced mystery that appeals to readers who like a strong female sleuth with a knack for getting herself in and out of humorous situations such as larping and trading elbow jabs with roller derby queens.